Privacy policy

Last updated : 28 December 2025
Shopvault operates this store and website, including all information, content, features, tools, products, and related services (collectively, the “Services”), to provide you, as a customer, with a secure and personalised shopping experience. Shopvault is powered by Shopify, which enables us to provide these Services.
This Privacy Policy explains how we collect, use, and share your personal information when you use our Services, make a purchase, or communicate with us. In the event of any conflict with our Terms of Service, this Policy prevails with respect to personal data collection and processing.
1. Personal Information Collected
“Personal information” refers to data that identifies you or can reasonably be linked to you. It excludes anonymised or non-identifiable data. We may collect the following categories:
Contact information: name, address, billing and delivery addresses, phone number, email address
Financial information: payment card numbers, bank account details, transaction details, payment method, payment confirmation
Account information: username, password, security questions, preferences and settings
Transaction information: items viewed, added to cart, purchases, returns, exchanges, cancellations
Communications: messages, queries, surveys sent to customer service
Device and usage information: device type, browser, IP address, unique identifiers, interactions with the Services
2. Sources of Information
We collect personal information:
  • Directly from you through account creation, purchases, or your communications
  • Automatically through our Services (cookies, logs, similar technologies)
  • From our service providers (payment processing, logistics, cloud storage, analytics)
  • From our authorised partners or third parties
3. Use of Personal Information
We use your data to:
  • Provide and improve the Services: process orders, payments, returns, exchanges, manage your account, and organise shipping
  • Marketing and advertising: send offers, newsletters, or personalised advertising based on your purchases and site activity
  • Security and fraud prevention: authenticate your account, detect and prevent fraudulent or illegal activity
  • Communication: respond to inquiries, provide effective customer service, and maintain our commercial relationship
  • Legal compliance: comply with the law, respond to legal proceedings, investigate potential breaches of our terms
4. Disclosure of Personal Information
We may share your personal information:
  • With Shopify, service providers, and third parties providing services on our behalf (payments, logistics, storage, analytics)
  • With business or marketing partners for personalised advertising, in accordance with your preferences and applicable law
  • With our affiliates or group entities
  • In the context of business transactions (merger, acquisition, insolvency) or to protect our rights and Services
5. Relationship with Shopify
The Services are hosted by Shopify, which collects and processes certain personal information to provide and improve the Services. Shopify may process data internationally and according to its own privacy policies. For more information and to exercise your rights regarding data processed by Shopify, see the Shopify Privacy Portal.
6. Third-Party Websites and Links
The Services may contain links to third-party websites. We are not responsible for the security or privacy of these sites. We recommend reviewing their privacy policies.
7. Children’s Data
Our Services are not intended for children, and we do not knowingly collect personal data from minors. If a child has provided their information, please contact us to request its deletion. We do not sell or share this information in this context.
8. Security and Data Retention
We implement appropriate security measures, but no security system is perfect or infallible.
Personal information is retained only as long as necessary to provide the Services, comply with legal obligations, resolve disputes, or enforce our policies.
Indicative retention periods:
  • Customer data: up to 10 years (legal obligations)
  • Marketing data: 3 years after last contact
  • Cookies: according to type (maximum 13 months)
9. Your Rights and Choices
Depending on your jurisdiction, you may:
  • Access, correct, delete, transfer your data, or restrict/oppose its processing
  • Withdraw consent for consent-based processing (legality of prior processing is unaffected)
  • Manage your communication preferences (unsubscribe from promotional emails)
To exercise your rights, contact us at shopvault@merchelyz.com. We may verify your identity before processing requests.
10. Complaints
If you wish to file a complaint regarding the processing of your data, contact us or, where applicable, the data protection authority in your jurisdiction. For the EEA, see the list of supervisory authorities.
11. International Data Transfers
Your information may be stored and processed outside your country of residence. For transfers outside the EU or UK, we rely on recognised mechanisms (standard contractual clauses or equivalents), or to countries offering an adequate level of protection.
12. Changes to the Privacy Policy
We may update this Policy at any time to reflect changes to our practices, legal obligations, or operational needs. The “Last updated” date will be revised, and notice will be provided as required by applicable law.
13. Contact
For any questions or to exercise your rights:
Merchelyz – Shopvault
Email: shopvault@merchelyz.com
Registered office: 60 Rue François 1er, 75008 Paris, France
RCS: 991 429 978